Any business that incorporates the Internet and its usage into their company and their visions will be well-prepared and those that fail to make this adjustment are considered well, doomed. The Internet is viewed as a global revolutionary change because of its ability to incorporate business-to-consumer electronic commerce. This enables businesses to profit online (e-commerce). It enables a business to mitigate costs possibly and to operate efficiently if the company is able to design a marketing plan, be proficient in it and supply that (via the internet) which is demanded.
However, “EC goes beyond consumers merely buying and selling products online. EC can involve the events leading up to the purchase of a product as well as other customer service after the sale. EC is also used to conduct business with business partners such as suppliers and intermediaries” (Schneider, 2014). For the consumer, “buying goods and services online saves time, offer greater selection, allows for independent research and often saves the consumer money” (Roos, 2016).
The Internet has supplied us a global revolution by offering high speed, on demand service as well as provide an array of products for shopping which is a very noted convenience. Consumers no longer need to make time to physically be present in the store to make a purchase. This allows for better time management for the customer and the ability to think through many purchases. Businesses that incorporate the internet as a by-product understand that this brings one of the many streams of their profits, if not the largest streams of profits.
“But as more people shop, more criminals prey on them, setting up new e-commerce challenges” (Gilbert, 2004). So, the need for consumers to shop so much online brings about a terrible impact when a company doesn’t have the ability to properly secure the internet. This global evolution has also sprung forth consumer’s likelihood to fall prey to many hackers, malware, and other vulnerabilities available.
Each time a consumer chooses to spend money on a website their information may be stored with the correct authorization/ permission, and receiving periodic mailings from companies seem legit. However, what happens when that which is received is not legit? Have consumers educated themselves enough about the internet to be comfortable placing their PII online? Do they understand the true risk imposed for doing this?
If you are planning or operating a business in this day and age it is trivial that you very well understand how online security works. Seek the help of Cybersecurity Specialists and respect the industry for the sake of your clients